One SB&D

Mission & Values

What BLACK+DECKER stands for

Made For Life At Home

Approachable power tools, lawn care and home products for everyday do-it-yourselfers.

BLACK+DECKER logo

Our mission

BLACK+DECKER exists to make approachable power tools, lawn care and home products for everyday do-it-yourselfers — built to the standard our customers expect, and made by teams who look out for one another. "Made For Life At Home" is how we say it; how we work is how we prove it.

Our four values

Shared across every brand in the family. Tap a value to see what it looks like day to day at BLACK+DECKER.

Part of the family

Proudly part of Stanley Black & Decker

For those who make the world.

Building the trust of those who build and shape the world around us.

BLACK+DECKER is one of 22 brands working toward the same purpose — with shared values, shared standards and one career path across the whole family.

DEWALT logoCRAFTSMAN logoSTANLEY logoBLACK+DECKER logoLENOX logoIRWIN logoBOSTITCH logoFACOM logoMAC TOOLS logoPORTER-CABLE logoPROTO logoSIDCHROME logoUSAG logoCub Cadet logoHustler Turf logoTroy-Bilt logoRover logoWOLF-Garten logoSTANLEY Engineered Fastening logoCribMaster logoLISTA logoVidmar logo
Explore the hub

Continue exploring