Mission & Values
What CRAFTSMAN stands for
“Built Strong”
Trusted hand tools, power tools and storage for home projects and everyday repairs.
Our mission
CRAFTSMAN exists to make trusted hand tools, power tools and storage for home projects and everyday repairs — built to the standard our customers expect, and made by teams who look out for one another. "Built Strong" is how we say it; how we work is how we prove it.
Our four values
Shared across every brand in the family. Tap a value to see what it looks like day to day at CRAFTSMAN.
Part of the family
Proudly part of Stanley Black & Decker
For those who make the world.
Building the trust of those who build and shape the world around us.
CRAFTSMAN is one of 22 brands working toward the same purpose — with shared values, shared standards and one career path across the whole family.
